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Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist, worth ₹2,955 crore, as part of its beauty and personal care expansion. Through this acquisition, HUL demonstrates its purpose of moving into new consumer markets dominated by science-driven, transparent skincare products. Minimalist established its operations in 2020 through the vision of Mohit and Rahul Yadav with an evidence-based skincare philosophy now supported by its #HideNothing tagline. Minimalist grew tremendously in four years to achieve an annual revenue that exceeded ₹500 crore. Rohit Jawa leads HUL as its CEO and MD, believing that the acquisition of Minimalist will better position the company to provide premium skincare solutions and meet growing customer needs for transparent and scientifically-backed beauty products.

Hindustan Unilever Limited (HUL) has acquired a 90.5% stake in Minimalist, worth ₹2,955 crore, as part of its beauty and personal care expansion. Through this acquisition, HUL demonstrates its purpose of moving into new consumer markets dominated by science-driven, transparent skincare products. Minimalist established its operations in 2020 through the vision of Mohit and Rahul Yadav with an evidence-based skincare philosophy now supported by its #HideNothing tagline. Minimalist grew tremendously in four years to achieve an annual revenue that exceeded ₹500 crore. Rohit Jawa leads HUL as its CEO and MD, believing that the acquisition of Minimalist will better position the company to provide premium skincare solutions and meet growing customer needs for transparent and scientifically-backed beauty products.

HUL’s Latest Acquisition: What It Means for the Future

HUL acquired 90.5% of Minimalist for ₹2,955 crore to boost its science-backed beauty range globally. Tap to know more

Himanshu Sharma

Apr 92 min read

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